Training & Leader Development


Public Affairs And Communications Media (CP-22)

Public Affairs Qualification Course Resident & Distant Learning

A Defense Information School nine week course designed to prepare civilian and military public affairs officers. It provides instruction and comprehension of the theory, concepts, policies and principles of Army public affairs operations. This course encompasses practical principles of interviewing, reporting, writing, and editing for each field of approach with focus on techniques of researching, analyzing, and writing news for different delivery methods of print, web, and broadcast. This course provides practice in interviewing, writing, editing and building research skills through the use of various media to include, archiving records as well as Internet research and builds analytical and retrieval skills. The course culminates in a three day final exercise in a simulated field environment requiring the student to apply skills from knowledge and proficiencies gained throughout the course in order to perform the basic duties of a military public affairs leader.

Content Management Course Resident & Distant Learning

The graduate is prepared to perform the duties of an editor/content manager of all communication products. The course covers the application of the latest techniques and theory from military and civilian experts in layout and design, journalism, imagery, graphics and Internet-based capabilities. It provides experienced military communicators with advanced instruction in determining and refining content, designing attractive and functional products, coaching writers and photographers, making ethical decisions, and staff management. Students receive comprehensive training in adapting techniques through publication redesigns and critiques. This course will culminate in an improvement presentation.

Intermediate PAS Course

The Intermediate Public Affairs Specialist Course provides higher-level training of public affairs activities in a joint service environment. Topics covered are in the areas of communication management, media relations, community relations and special issues. Students apply the knowledge and skills learned from instructor-led discussions to practical exercises in a joint environment.

Digital Multimedia Course

The Digital Multimedia Course (DMC) provides intermediate-level training in the knowledge and skills needed to create and integrate text, graphics, sound, animation and full-motion video into multimedia and web-based packages. The course includes instruction in the operation of computer systems, input devices and output devices to acquire, edit, design, manage, output, and archive digital imaging, graphic design and multimedia files. Students use software to create, manage and render the following: composite photographic layouts, graphic designs, page layouts, video productions, web pages and interactive multimedia solutions. The Digital Multimedia Course also includes theoretical and working instruction of computer fundamentals and functions, communications, color theory, and the principles and implementation of color management. DoD policies and instructions relative to ethics and use of computer generated and edited images are emphasized.duties as part of a deployed Joint Task Force. The scope of this training includes classroom discussion, guest speakers, and field trips.

Joint Intermediate PA Course

The JIPAC course provides the knowledge and skills needed to perform the duties of a public affairs practitioner at the operational level. Particular emphasis is on PA professionals who will be performing duties as part of a deployed Joint Task Force. The scope of this training includes classroom discussion, guest speakers, and field trips.

Joint Senior PA Course

The Joint Senior Public Affairs Course provides a capstone experience for seasoned practitioners who will occupy senior Public Affairs jobs at the highest levels of military service. Using a blend of top-flight outside speakers, readings, written assignments and classroom discussion, this course will better prepare senior PAOs to become effective strategic communication counselors to combatant commanders, e.g., CJCS, Unified Commands, Service Chiefs, etc. This course will address the challenges faced by PAOs to rapidly gain approval for and release of sensitive information during a fast-breaking news situation before adversaries disseminate inaccurate and distorted messages and images. The graduate will have studied and practiced a wide variety of lifelike scenarios and exercises employing joint doctrine and simulating the joint operation planning and execution system.

Joint Contingency PA Course The graduate will study and practice planning and execution of public affairs operations unique to a contingency environment, with an emphasis on operational planning and integration on a joint staff.
Georgetown University - Strategic Communications Planning in a Social Media World

This five-day class at Georgetown University is designed for public affairs professionals who need to plan strategic communications programs -- whether planning a low-budget, one-month awareness program targeted at a niche local audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a strategic communication planning process that has proven effective for many public affairs professionals and that has been revised and updated to effectively tap social media technologies. Using lecture and facilitated team work, Dr. David Lipscomb will work with participants to develop strategic communications plans, with a particular emphasis on social media execution strategies.

Georgetown University - Congressional Operations Seminar

This five-day course provides a comprehensive look at congressional processes and organization, and at how Congress affects the daily operations of every department and agency in the executive branch. Participants will also be given the opportunity to attend congressional committee hearings and/or observe floor action when Congress is in session.

Rutgers Public Relations Certificate Program (Distance Learning)

The Rutgers Public Relations Certificate Program, delivered online, moves beyond the basics to help students understand the ethics and business aspects behind PR. Participants will delve deep into the PR industry, exploring best practices for PR communication writing as well as learning about PR measurement, social media strategies, and crises and reputation management. By exploring the theories and tactics behind a successful PR campaign, participants will be able to effectively apply these best practices to your own team or organization, taking your already booming or burgeoning PR career and campaign to the next level.

Syracuse University/ Hootsuite Advanced Social Media Course (Distance Learning)

This course is designed for professionals seeking advanced skills and understanding of social media at a strategic level. Course participants learn how to effectively integrate social media across the overall marketing and communications strategy of an organization or brand.

 
Developmental Assignments

Training and developmental opportunities and broadening experiences of 90-120 days to learn and experience how public affairs planning and processes are conducted at the operational and strategic level. Developmental assignments may be conducted in Army, Joint and Interagency organizations and will focus on communications in support of the National Security Strategy. Various locations and start dates. Developmental assignment announcement will be announced throughout the year as they become available. (GS-12 and above are eligible).

Training with Industry

CP22 does not currently have a TWI program due to current budget constraints

Leader Development:
Civilian Education System (CES)

The Civilian Education System (CES) is the foundation of the Army's leader development program for all Army Civilians, providing progressive and sequential education courses throughout their careers. CES is centrally funded by HQDA G-37/Training Directorate for most permanent Army Civilians, including but not limited to general schedule (GS), non-appropriated fund (NAF), local national (LN) and wage grade (WG) employees. CES leadership courses, or designated equivalent courses, are required for all Army Civilians. Employees should include attendance at the CES course for which they are eligible in their Individual Development Plans (IDP).

Employees are eligible to attend the CES course that is targeted at their grade level. GS-01 through GS-09 employees are eligible to attend the CES Basic Course; GS-10 through GS-12 employees are eligible to attend the CES Intermediate Course; and GS-13 through GS-15 employees are eligible to attend the CES Advanced Course. NOTE: All Army Civilians who were hired after 30 September 2006 are required to take the Foundation Course prior to enrolling in either of the CES courses.

More information on CES courses, as well as instructions on how to enroll can be found on the Civilian Training and Leader Development website at http://www.civiliantraining.army.mil/Pages/Homepage.aspx

Enterprise Talent Management Program

Enterprise Talent Management (ETM) program is the means by which the Army prepares its GS-13s and GS-12s (that meet the prerequisites) to gain professional senior-level educational, developmental learning, and experiential opportunities to assume duty positions of greater responsibility across the department.

The ETM Program has four modules:

  1. ETM Command and General Staff Officer College: This module is designed to expand participants' knowledge of the operational and tactical Army in preparation for the challenges faced in a complex global environment.
  2. ETM Executive Leader Development Program: A 10-week program covering 10 months of learning and training experiences that require mental and physical agility.
  3. ETM Temporary Duty: Participants will fill a 90-day or less developmental assignment on a special project as a member of a working group, tiger team or will fill a critical-need detail.
  4. ETM Shadowing Experience: The Shadowing module is designed to provide applicants with up to 20 duty days of structured leadership and shadowing experience with a senior GS-15s or Senior Executive Service civilian.

For more information visit: http://www.civiliantraining.army.mil/professional/Pages/SETM.aspx

Senior Enterprise Talent Management Program

GS-14 to GS-15 Army Civilians, or equivalent level, have the option of participating in a structured mentorship and professional development program to prepare them for positions of greater responsibility within the Army through advanced senior-level educational and experiential learning opportunities. The Senior Enterprise Talent Management (SETM) program, developed collaboratively as a Civilian Workforce Transformation initiative and administered by the Civilian Senior Leader Management Office (CSLMO), Assistant Secretary of the Army (Manpower and Reserve Affairs), is open to GS-14 and GS-15 (or equivalent) employees who wish to apply for participation. The SETM Program has four modules:

  1. The Enterprise Placement Program is open to GS-15 or equivalent employees, who apply and are selected as Army Enterprise Employees. Army Enterprise Employees are slated for consideration for placement into positions across the Army that will broaden their skills and prepare them for greater challenges.
  2. SETM-Temporary Duty is a short-term developmental assignment program for GS-14 to GS-15 or equivalent employees. Participants are temporarily assigned to work on a special command-nominated project as part of a working group or to fill a critical-need detail for a period not to exceed 179 days.
  3. Senior Service College is open to applicants in grades GS-14 to GS-15 (or equivalent) who compete for allocated seats at the US Army War College or the Industrial College of the Armed Forces. Attendance at SSC is designed to expand the participants' knowledge of the national security mission, understanding of complex policy and operational challenges faced by senior DOD and Army officials.
  4. The Defense Senior Leader Development Program is a two-year program designed to develop the enterprise-wide perspective needed to lead organizations in the joint interagency and multinational environment. This includes attendance at another service's Senior Service College, leadership seminars and a follow-on developmental assignment.

For more information on SETM visit: http://www.civiliantraining.army.mil/professional/Pages/SETM.aspx

Army Congressional Fellowship

For Army Civilian employees at the GS-11 through GS-14 level who have career status and are serving in permanent competitive appointments; Schedule A, Excepted appointments without time limitation; or, are serving under an Excepted Service appointment in the Defense Civilian Intelligence Personnel System (Title 10 USC 1610) and have a minimum of three years of consecutive service under one or more permanent Department of the Army civilian positions. The purpose of the Army Congressional Fellowship Program (ACFP) is to educate and train selected Army officers and Civilians in all aspects of congressional activities, emphasizing those matters regarding the Department of Defense (DOD). The program provides an understanding of the dimensions and complexities of congressional responsibilities and their relationship to the total process of government that is of future value to the Army. (Army Regulation 1-202) http://cpol.army.mil/library/train/catalog/acfp.html

The Senior Leader Seminar

The Senior Leader Seminar (SLS) is a one-week seminar that will enhance the education of select senior Army colonels (generally 23-26 years of service) and Department of the Army Civilians (GS-15 or equivalent level) who are either currently assigned to, or projected for assignment to, key positions as advisors and staff officers for general officers and senior civilian leaders. The SLS course offers an experience that is both broadening and educational. It is coordinated and centrally managed by the Center for Strategic Leadership, United States Army War College (USAWC).
http://cpol.army.mil/library/train/catalog/ch04sls.html

Federal Executive Institute
Leadership for a Democratic Society

A four-week program covering personal leadership in government, transforming public organizations, policy in a constitutional system, global perspectives and public action. To develop career executive competencies, linking individual development to improved agency performance. Army Civilian managers at SES or GS-15 or pay-band equivalent levels ONLY will be accepted into the LDS program. http://cpol.army.mil/library/train/catalog/ch04lds.html

Harvard University Program For Senior Executive Fellows

Army Civilian Managers at the GS-14/15 (or equivalent pay band) levels. This course is directed primarily to promising upper-level managers who have advanced rapidly into senior positions and are now required to focus on "the larger picture" of the organization. Candidates for the Senior Executive Service are strongly desired. The purpose is to build executive skills in political and public management, negotiation, human resource management, policy-making, organizational strategy, communication, ethics and leadership. Participants are expected to contribute their professional expertise to complement the program's learning experience, and are selected to reflect a broad cross-section of functional and operational responsibilities. The program is a unique opportunity to gain perspectives on public policy and management, to strengthen managerial skills and acquire insights into managerial practice, and to interact across agency and executive-legislative branch boundaries.
http://cpol.army.mil/library/train/catalog/ch04husef.html

Senior Managers Course (SMC) In National Security

This two-week course is targeted to personnel assigned to designated National Security Professional positions at GS-14/15 or equivalent levels. It is held in Washington, DC, and includes site visits and briefings from policy-makers. The course systematically examines the forces that influence U.S. defense decision-making: the interagency process, the wider policy community, and threats in the international arena. It also focuses on developing three critical areas:

  • Defense Management Skills: through a range of specially developed sessions in the analytical tools and techniques of policy analysis.
  • Foundational Knowledge: through instruction, active learning, policy briefings, and table-top exercises focused on the defense environment.
  • Understanding of Key Issues: through instruction, policy briefings, and site visits.
Participants will fully utilize Washington, DC, with site visits and briefings by policy makers. A central case study will be used to improve management skills and prepare participants for the culmination of the course, a one-day simulation exercise, which requires successfully utilizing the substantive expertise and analytical skills developed during the course.
http://cpol.army.mil/library/train/catalog/ch04smc.html
Academic Degree Training: Georgetown University School of Continuing Studies (Distance Learning)

Georgetown University Master’s Degree Public Relations & Corporate Communications (PRCC -- online) program teaches students how to think strategically, digitally and globally. Students develop a 360-degree perspective of the modern-day communications industry as they master their skills needed to become forward-thinking and impactful communicators. The program features include Strategy & Critical Thinking, Clear Writing & Storytelling, Industry Trends and Applied Learning. CP22 careerists in grade GS-11 and above may apply for part-time (off duty) program. To apply for Academic Degree Training, please follow all processes and procedures in the ADT Link: http://cpol.army.mil/library/train/catalog/ch04adt.html

Submit requests through your command/PAO chain of command to the Director, CP22 at OCPA with a courtesy copy to your command Career Program Manager.

Administrative Notes:

Please use the ADT checklist for Advanced Degree Training packets. Incomplete applications will not be considered. Submissions should be sent to the CP22 director. Participants may be required to sign a Continued Service Agreement and complete an obligated service period of not less than three times the length of the program.

ALL TRAINING IS CONTINGENT ON AVAILABLE FUNDING!

Point of Contact for CP-22 Training & Development:

Bobbie Galford
Director, CP22
ATTN: CP22,
Room 1E470, Pentagon
Washington, DC, 20310-1500

        Email: bobbie.j.galford.civ@mail.mil
        Phone: 703-697-4269
        Fax: 703-697-2792

More Information
  • Academic Degree Training (ADT) Checklist - Employees requesting DA ACTEDS funds to obtain an academic degree (training or education with the stated objective of getting an academic degree) must provide the information found in the "ADT Checklist" below.
  • Career Program ACTEDS Plans - Information about career management training, education, and development is provided in the individual ACTEDS plans. Individual plans may be found using the ACTEDS link below.
  • Course Checklist - Employees requesting ACTEDS funds for training-with-industry programs, developmental assignments, short-term training opportunities (120 days for less) and non-academic degree programs must provide the information found in the "Course Checklist" below.


Button representing a link to the ADT Application Package     Link to the ACTEDS Plan     Button representing a link to the Course Application Package